Knowledge and insights that inspire and inform.
“Aha” is an expression used to signal sudden awareness or comprehension. As Oprah Winfrey explained in a video for Merriam-Webster, an "aha moment" is a "moment of sudden inspiration, insight, recognition or comprehension."
The Oxford English Dictionary traces an early German use of the phrase “aha” (“aha-erlebnis”) to 1908 and English uses to the 1930s, and defines the meaning as "a moment of insight."